Tortilla Industry Association (T.I.A.)
The Tortilla Industry Association (TIA) was created in 1990 to serve the emerging tortilla industry, currently the fastest-growing segment of the baking industry.
The "State of the Tortilla Industry Survey: 2000," conducted by Aspex Research, confirms the tortilla's position as the fastest-growing segment of the baking industry. In 2004, wholesale sales were worth over $4 billion, representing a 57% growth rate over the previous four years. Tortillas sales are the second highest within the packaged bread category, surpassing even the ever-popular bagel. Last year, Americans consumed a total of 7 billion pounds of tortillas, which translated into roughly 84 billion tortillas, or almost a tortilla a day for each American.